Digital marketing goes through trends just like anything else, but while some of these trends come and go without most people ever noticing, many of them end up becoming permanent fixtures in the repertoire.
So, as quickly you can adopt the digital marketing strategist you can be top the trends.
Small business owners that are not using digital marketing need to understand the importance of it. Because small business digital marketing helps your business thrive in today’s competitive landscape and lets you make your mark.
Being a small business owner, you need to have some clarity before you jump into the digital marketing arena. The good thing is, gaining the right level of clarity is not rocket science at all. The proof lies in the fact that a large percentage of regular entrepreneurs are experimenting with small business digital marketing and with great success.
10 Basic Digital Marketing Strategies to Use
- Start Your Business Website
- Search Engine Optimization Techniques
- Boost Local search Engine Optimization
- Create Email Marketing Strategy
- Set Social Media Marketing Goals
- Start Content Marketing
- Begin Pay-per-click (PPC) advertising
- Online Marketing Automation
- Messaging and SMS Gateways
- Online Reviews And Ratings
1. Start Your Website
If you operate a business and you don’t have a website yet, you should really consider building one.
Why should you create a business website?
Nearly 40% of small businesses do not have a website in 2019. Did you know that 85% of consumers use the internet to find a local business?
You turn to Google, conduct a quick search, and see what shows up in the search results. Nearly everyone (97%) will look for reviews of the businesses that pop up in search results too.
For small or local businesses, in particular, creating a website is crucial for attracting a loyal audience and growing over time. However, 36% of small businesses do not have a website, and not all of these businesses plan to build one in the future.
If you’re on the fence about investing in a website in 2019 you are far away from reaching a quick digital marketing strategy.
You can hire a web design agency that can do that job for you.
2. Search Engine Optimization
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to search engines.
All major search engines such as Google, Bing, and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
New to SEO? want to start digital marketing knowledge? How to SEO: Search Engine Optimization Pack For Beginners has been read over 1 million times and provides the information you need to know.
Importance of SEO in digital marketing
Seo is really an integral part of digital marketing. It is responsible to take your website visibility to a higher position and keep you up above all your competitors. It increases website visibility, user traffic, conversion rate, and ROI. A good ranking site is more exposed to users as compared to others it is based on logic by Google which uses the rank of the website.
Social engine optimization is actually a technique to collect user traffic on a website. It involves various strategies that result into an increase in the number of visitors and hence ranking of a website. It mostly depends on the SEO factor which is highly influenced by changing in search engines. The different method involved in SEO strategy,
3. Local Search Engine Optimization
We all struggle with one very common, unavoidable obstacle – competitors. It’s a dog-eat-dog world and as a local business, it’s crucial to be the biggest dog in town. Going up against companies that have auto-generated local listings or businesses that have been in the local SEO game for years will be tough to beat.
Local SEO refers to the process of 'optimizing' your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines.
Another obstacle many local businesses need to problem-solve for is Google’s ever-evolving list of ranking factors. For small businesses trying to show up locally, Google can completely disrupt your strategy with algorithm updates like the Possum update, which allowed businesses outside city limits to compete for local spots if they service that area.
Which local SEO techniques are right for your business? Learn where to expend your digital marketing resources for the best online search results.
10 Result-Driven Local Search Engine Optimization Tips
- Claim Your Google Business Listings.
- Add Location Pages to Your Website.
- Improve NAP Consistency.
- Update All Things Google My Business.
- Attain Reviews.
- Create Local Content.
- Take Advantage of Google AdWords Keyword Planner.
- Acquire Backlinks from Partners and Sponsorships.
- Conduct Local Link Building
- Utilize Social Media Platforms
4. Email Marketing Strategy
An email marketing strategy is a set of procedures that a marketer identifies and follows to achieve desired marketing goals from email advertising. This plan of action gives the businesses a direct channel of communication with prospects and customers for brand promotion.
Today, you'll learn exactly how to start an email marketing campaign from scratch and more detail what you plan on doing with your new subscriber's email address.
Email marketing strategy in 2019 has proven to be one of the most effective ways to reach out to people, get noticed, and make people take desired actions.
After deciding how you want to build your email strategy, follow these email marketing tactics to make your campaign a success. Use personalization for customer retention.
10 Writing Tactics for Email Marketing Success in 2019
- Create subject lines that improve conversions.
- Try segmentation-triggered automation.
- Personalize with dynamic content.
- Personalize your email without using the recipient’s name
- The long and short of subject lines
- 8:00 p.m. to midnight is the prime time to send your email
- The best content is free content: Give something away
- Mobile opens accounts for 47 percent of all email opens
- Email still reigns over Facebook and Twitter
- Send email on the weekends
5. Social Media Marketing
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your digital marketing and branding goals. With our tips, you can begin developing your own social media marketing expert plan for 2019.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing.
One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique technique to boost sales from social media platforms.
If you're looking to break into the digital marketing industry, there's no better time. We've compiled our top tips for aspiring digital marketers who wish to kick-start.
Follow these 10 easy tips to rock your social media marketing strategy and enjoy 10X return on investment.
Learn 10 Ways How Social Media Marketing Benefits You
- Increased Brand Awareness.
- More Inbound Traffic.
- Improved Search Engine Rankings.
- Higher Conversion Rates.
- Better Customer Satisfaction.
- Improved Brand Loyalty.
- More Brand Authority.
- Gain Marketplace Insights
- Thought Leadership
6. Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action.
Where content fits in your marketing plan. Demand generation. Native advertising. Branded content. Product marketing. Account-based marketing. Social media. SEO. Inbound marketing.
However, intangible questions remain, including what are the basic pillars of content marketing? How do brands create compelling content that can be used to grab attention from the digital marketing audience.
Content marketing fits in a broader integrated marketing strategy and it requires a strategy of its own: a guide to shape your content marketing strategy.
This article provides a complete introduction to content marketing.
10 Types Of Content Marketing For Digital Marketing Success
- Case Studies.
- White papers.
- Social Media Posts.
- GIFs and Memes.
7. Pay-per-click (PPC) Advertising
Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.
How does pay per click works?
PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. All of these searches trigger pay-per-click ads. In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”
PPC advertising plays an important role in your online marketing strategy. Pay-per-click advertising can play an important role in your business’s broader online marketing campaign.
Top 10 Best Publisher Ad Networks (Pay Per Click) PPC Sites
- Bing Ads.
- Propeller Ads.
- Media.net Ads.
- Clicksor Ads.
- Affinity Ads.
8. Online Marketing
Online marketing is the process of advertising any kind of good or service to potential consumers via digital strategies. From articles and videos to podcasts.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
The time when only top-notch businesses set sail on internet marketing has gone now. It is time to explore the advantages of internet marketing.
Internet Marketing is rapidly developing its ubiquity and significance. Today, the internet has become the center of attraction for the entire world. Individuals of any age, ethnic background, and societal position are very much connected to the web. This connection is very much required to channelize their personal, professional or business-related procedures.
How online marketing works?
Online marketing is the practice of leveraging web-based channels to spread a message about a company's brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, Google AdWords and more.
Top Effective Ways To Improve Your Online Marketing Presence
- Better Visibility.
- Increased Authority.
- Higher Quality Website Traffic.
- In-Person Visitors.
- Long-Lasting Relationships.
- Reach Influencers And “invisible” Prospects.
- 24/7 Brand Optimization.
- Well-Automated in Internet Marketing
- Hire Agencies That Generate Leads Online.
- Broad and Global Reach.
9. Messaging and SMS Gateways
7 out of 10 retailers are still missing out on SMS. We are absolutely stunned by this stat! Despite the explosive growth in text-based communications.
An SMS gateway or MMS gateway allows a computer to send or receive Short Message Service (SMS) or Multimedia Messaging Service (MMS) transmissions
You can get bulk SMS providers in your city eg: New York City (NYC), offering high-quality international bulk SMS at a very cheap price.
10. Online Reviews & Ratings
In 2019, 90% of shoppers read at least one online review and ratings before deciding to visit a business. More importantly, 94% of online shoppers reported that a negative review has convinced them to avoid visiting a business.
Online reviews can make or break a customer's decision to make a purchase. Read about these customer review sites where your customers' recommendations can have a huge impact.
A smart shopper is an informed shopper. We know that many people check out ratings and read reviews to help them decide which product is right for them.
Consumers rely heavily on ratings and product reviews when considering a purchase. Here we list four of the best review sites out there.
Do you agree with Digital Marketing's 5-star rating?
Online reviews play a huge role in choosing an Internet marketing company. Learn more about online reviews for SEO companies here.