This new plan comes with new prices : $99 as opposed to $69. That was the price of the orginal iPhone AppleCare plan. Further more, Apple points out that you must purchase AppleCare+ together with a new iPhone meaning it will be with your warranty.
So there as you have it, if you are really clumsy, the new AppleCare+ iPhone plan will probably be a great fit for you, but it doesn't come cheap at all.
So, share your views about the new AppleCare+ iPhone plan though the comments.