Tipsglobe Logo Facebook Share Twitter Share Google Share LinkedIn Share StumbleUpon Share

News about amazon: one by one, like moths to a flame, all the technology companies are very interested into entering the tablets market. As Apple made it look so irresistible, with 29 million eager and sometimes fanatical consumers snapping up an iPad in the device first 20 months.

But even Samsung or Motorola Or Acer could not take any of the apple magic way of marketing.Research in motion, the maker of the BlackBerry, said it shipped only 220,000 of its PlayBooks with in three months, that is what apple just sell with in three days.Hewlett-Packard, which flopped this summer with the TouchPad, he was the latest person that got burned by Apple.

Now there comes a final competitor, the best placed challenger of all: Amazon.Com. The retailer is on the verge of introducing its own tablet, analysts predict, a souped-up color version of its kindle ereader that will undercut the iPad in price and aim to steal away a couple of million in uni sales with in Christmas.

In this competition between one of the famous tablet seller Apple and one of the famous retailer Amazon will be a battle that pits the company that created the first popular e-reader.A e-reader which will be a tablet where you will able to read books.

Both of the companies are in the top, racking up recond revenues and seeing their stock market valuations cruise to new peaks.Each has ample resources to enjoy a pitched struggle for people attention and their wallets as well.

However, company triumphs, said the barclays analyst Anthony DiClemente"The Consumer Is Going To Be The Winner"

"The Fact That Amazon Is Making Such A Huge Investment Might Make Apple Come Back Into Market At A Lower Price Point" He has also suggested." What Is To Prevent Them From Slimming Down The Ipad ?"

As Most of the companies love to keep their cards close to their vests, but in the case of Amazon, like Apple, strives to render the whole deck invisible. it has , though, scheduled a news conference in Manhattan on Wednesday, and the speculation on technology blogs and among analysts is that the tablet will be unveiled.

The original Kindle was not introduced until Nov 20 2007, Which was rather late in the holiday season. It immediately went out of stock for about 5 months.But still Amazon learning from their mistakes.

The Amazon tablet, analysts believe, will most likely sell for about $250, half the price of the basic iPad. Its screen will be seven inches as opposed to the iPad’s 10 inches. Unlike the current Kindle but like the iPad and iPhone, it will operate by touch. A second tablet, with a bigger screen, is expected next year.

The competition will be asymmetrical. Apple sells movies, music and books in order to sell devices. Amazon sells devices in order to sell books, movies and music. Apple has never faced an opponent with such a vastly different strategy. Apple declined to comment on its strategy against Amazon.

Few if any analysts expect Apple to seriously stumble, but that is not to say it will emerge unscathed. The Amazon tablet might be underpowered when set against the iPad, a Corolla to Apple’s Lexus, but that might not matter.

“The No. 1 thing consumers do on tablets is e-mail,” said Sarah Rotman Epps, a Forrester analyst. “The No. 2 thing is look up stuff on the Web. Then playing games and watching video. Amazon will offer all the tablet that many consumers need.” She estimated initial sales of as many as five million devices.

Amazon’s willingness to sell the Kindle e-reader at a loss — it dropped to $114 from $399 in less than four years — will doubtless be duplicated with its tablets. By concentrating on direct sales from its own Web site, Amazon does not have to share margins with another store.

All that makes Amazon “a nasty competitor,” Ms. Epps wrote in a recent report, and leaves Apple vulnerable among those who want a tablet solely for entertainment and not for professional uses. Since that is about two-thirds of tablet users, Apple’s product strategists will finally have to take a competitor seriously, she concluded.

Apple is not the only vulnerable one. The Amazon tablet will sell for the same price and offer many of the same things as Barnes & Noble’s successful color Nook e-reader. The once-mighty book retailer is staking its future on making the transformation to digital; otherwise it will end up like its one-time competitor Borders, now vanquished.

Amazon has 52 percent of the e-reader market against 21 percent for Barnes & Noble, according to the data firm IDC. A small harbinger of the cutthroat struggle between the two booksellers came this summer in the unlikely form of a best-selling German historical novel, “The Hangman’s Daughter” by Oliver Potzsch.

Post a Comment Blogger