Bartering may have dissipated over the years, but it by no means went away. Thats the amazing thing about bartering. It still is, to this day, the ideal method of business exchange for some business folk, including companies with millions in assets. But its especially helpful for small businesses looking to get a leg up on their competition. Listen to people talking in todays business world, and youll hear stories such as the programmer who helped to code an interactive Web page for a startup graphic-design company, in exchange for a logo design for his own startup surf-board design shop. Then theres the story of the new Internet advertising firm rolling out an ad campaign for a restaurant. Later that year, the restaurant hosted a free party and dinner for that ad firms clients. Examples in todays business world abound for bartering. The reason is that bartering still has many advantages to it in this modern business world. For instance, for companies that are just starting to build up their assets, bartering is an opportunity to save their hard-earned cash. Even established companies love the chance to keep their money in the bank. With bartering, a company can get what it needs, while providing a service that the other company needs.
And because there is no money passed between pockets, the taxman does not even need to know about it. That saves you, and your accountant, the trouble of figuring out one more piece of business income or expense. Lastly, deals involving money may whip up the old Scrooge mentality-a combination of greed and mistrust. With money deals, you may always be left wondering if you got the short end of the stick. Not so with bartering. With bartering, you get exactly what you need. And in return, you give a fair share of goods or services. Theres no need to be a Scrooge here. Instead, the whole transaction is one of trust and understanding. Generally speaking, bartering for goods and services feels more worthwhile than paying money, whether you e bartering for a dinner party for your clients, Internet advertising space, or whatever it is that you and your bartering partner agree to. Perhaps its because you can actually feel the value of your own goods and services. Or it may be just because you don have to open your wallet.