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If you are a website owner or a blogger you have probably heard about the bounce rate. I released I had never covered the bounce rate term before, so I am going to write something about it in this article.

Every website statistic tools or services have this rating. So it is very important to know what is bounce rating and what that means for your website.

More about bounce rate

Bounce rate is a very important stat for all website owners. Basically, it tells you what percentage of your visitors are actually “bouncing” away after coming on your web page.
For example, when they visit just one page on your website and leave it before clicking to another inbound link on your site. The exact percent of your bounce rating are these visitors – those who leave your website upon visiting (without clicking on second page on your website)!
A “bounce” effect can occur for many reasons, including the following:
  • If visitor hit the “Back” button on his browser;
  • If visitor end his browser session or close a website tab;
  • If visitor click on one of your ads and external links;
  • If visitor goes to another URL;
All above actions would cause the visitor to leave your website. A bounce occurs when the visitor leaves a site without visiting any other pages before a current browser session occurs.
The most commonly used session timeout value is 30 minutes. So if a visitor views a website and then closes a browser session, but again visit your website within 30 minutes – he will not be registered as a “bounce” visitor.
The formula for finding the bounce rate on your website is:
Bounce rate = Total number of visits viewing only one page / total number of visitors to your website
Following this formula, lets say you have 150.000 visitors per month. 115.000 out of those visitors leave your website upon visiting one page only. For this example, the exact bounce rate is the following:
115.000/150.000 = 0,77
That value means you have a bounce rating of 77%. According to this example above, 77% of all visitors leave your website after viewing only one page on it (during a browser session).

Why it is important?

Most would say is to try to reduce your website bounce rate as much as you can. But I think this is not the case for every type of website on internet.
Today, the internet is pretty much all about search. A large amount of visitors try to find an exact information they are looking for through one (or more) popular search engines on internet.
For example, if a visitor looking for some definition of something. They would come to the page, read about it and leave. It is more likely they will not going to learn something they are not interested in.
A bounce rate above 80% or even close to 90% for these sites can be considered as successful, because this kind of sites are actually created for this purpose.
So, here are some interesting facts:
  • A bounce rate highly depends on your website niche
  • Low bounce rate = less unique visitors on your website
  • Low bounce rate = strong readership and loyal readers
We can consider this rate as an actual rate of all visitors who read more than one pages on our website. And these are those visitors who are actually important for all website owners on internet. Simply because:
  • These visitors might visit your website again.
  • These visitors might become your potential customers.
  • These visitors have more chances to click on your ads.
  • Shows that these visitors are actually interested.
Let me know what do you think about this? Do you have some experiences and thoughts about this topic? Feel free to post a comment below.

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